New Survey Suggests Many Drivers Are Sleepy at the Wheel
By: Meaghan Collier
Updated: December 27, 2012
Car crashes rank among the leading causes of death in the United States. According to the U.S. Department of Transportation, an average of 90 lives are needlessly cut short on a typical day as the result of crashes on our roads.
In early January, the AAA Foundation for Traffic Safety will release its fifth annual Traffic Safety Culture Index, a survey of 4000 U.S. residents age 16 years or older that assesses the degree to which traffic safety is valued and pursued. This years study found that nearly one in ten drivers reported falling asleep or nodding off while driving during the past year.
If you'd like to take the AAA Safety Culture Quiz, click here.
About James Bell, Head of Consumer Affairs, General Motors
With almost 15 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, and dealers, and the every-day car shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. Bell also oversaw the company's consumer communication efforts through social media and viral marketing platforms. In addition, he served as the companys chief spokesperson with the media and has been featured on national television news shows on CNN, Fox News, CBS, NBC, national and local talk radio, as well as within the pages of both respected newspapers and automotive trade publications. James also serves on the board of directors for the Motor Press Guild in Los Angeles and was President of this revered organization, the largest of its kind in the U.S., in 2010 and 2011. He holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.
In early January, the AAA Foundation for Traffic Safety will release its fifth annual Traffic Safety Culture Index, a survey of 4000 U.S. residents age 16 years or older that assesses the degree to which traffic safety is valued and pursued. This years study found that nearly one in ten drivers reported falling asleep or nodding off while driving during the past year.
If you'd like to take the AAA Safety Culture Quiz, click here.
About James Bell, Head of Consumer Affairs, General Motors
With almost 15 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, and dealers, and the every-day car shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. Bell also oversaw the company's consumer communication efforts through social media and viral marketing platforms. In addition, he served as the companys chief spokesperson with the media and has been featured on national television news shows on CNN, Fox News, CBS, NBC, national and local talk radio, as well as within the pages of both respected newspapers and automotive trade publications. James also serves on the board of directors for the Motor Press Guild in Los Angeles and was President of this revered organization, the largest of its kind in the U.S., in 2010 and 2011. He holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.
